Bring guest information together.
Create and update CRM contacts from your PMS data, helping your team maintain useful guest profiles without repeatedly entering the same information.
GuestEM Guest Sync Engine
Connect your guest data. Make every interaction more personal.
Bring guest information from your property management system into GuestEM, giving your team the foundation for more relevant communication, thoughtful follow-up, and lasting guest relationships.
Part of GuestEM, the collection of hospitality tools built on SMBcrm.
From property data to personal follow-up.
Bring contact and reservation information through Guest Sync Engine into SMBcrm, where it can support email campaigns, SMS, guest notification emails such as reservation details, and configured lead-nurture workflows. SMBcrm also offers flexibility for staff notifications.
01The guest relationship
Illustrative records
Your property
Property management system
Customer contact
Casey Morgancasey@example.com NameEmailPhone
Booking / reservation
Oct 16–18Garden King
Guest details + stay information GuestEM
Guest Sync
Engine
Connect guest & reservation data
Your configured connectionPut the details to work
SMBcrm
CM
Casey MorganGuest profile + reservation context
- Email campaignsA reason to return
- SMSA thoughtful pre-arrival message
- Guest notification emailsReservation details and stay information
- Lead nurtureContinue the conversation
Through your configured workflows, with flexibility for staff notifications too.
Put your guest data to work
A reservation is the beginning of a relationship.
Your PMS holds information that can help your team understand and serve your guests. Guest Sync Engine brings that information into the tools you use to communicate, nurture relationships, and encourage guests to return.
Spend less time moving information between systems and more time putting it to use.
Map the details that matter.
Match source fields to the contact fields your team uses. Configure mappings around the information available from your property and how you want to use it.
Support more relevant communication.
Use imported guest information to support segmentation and configured follow-up workflows in SMBcrm, from preparing for a stay to continuing the relationship after checkout.
See what needs attention.
Review processing history and results so your team can identify records that need attention and understand what has been imported.
An expanding family of PMS connectors
More connections. More possibilities for your property.
We’re rapidly building connectors for more property management systems, expanding the ways hotels can bring their guest data into GuestEM.
Our focus is practical: connect the systems hospitality teams already use and make their information more useful throughout the guest journey.
Depending on your PMS and setup, your connection may use a direct integration or supported file imports. We’ll help you understand the available approach, the information it can carry, and the setup involved.
Don’t see your PMS? Let’s talk.
Tell us which system you use and what you want to connect. Your requirements help inform our connector roadmap.
Ask about your PMSSupported data, sync direction, and update frequency vary by connector and property configuration.
Alongside Sales & Catering
Connect the information behind the experience.
Sales & Catering helps your team organize event sales, catering details, room blocks, and follow-up. Guest Sync Engine focuses on connecting PMS guest information with your CRM.
With a supported connection, Guest Sync Engine can bring your property’s room availability, rates, and inventory (ARI) into Sales & Catering’s Group Blocks builder. Contact, booking, and group block requests can travel from Sales & Catering through Guest Sync Engine to your PMS.
Together, they’re part of GuestEM’s approach to hospitality: better information, clearer coordination, and more personal guest relationships.
Explore Sales & Catering02The group stay
Illustrative records
PMS → Sales & Catering: room availability, rates & inventorySales & Catering → PMS: contact, booking & group block requests
Your property
Property management system
Room availability · Rates · Inventory
Oct 16–18 Sample room data
Garden King8 available$240 / night
← From Sales & CateringGroup stay request
Contact + booking details
Requested group block
GuestEM
Guest Sync
Engine
Connect your property & event tools
Your configured connectionPlan the group stay
Sales & Catering
Group Blocks builder
Illustrative group
Autumn retreat
Oct 16–18 · Garden King
Rooms requested8
Sample nightly rate$240
Group contactCasey Morgan
ContactBookingGroup block request
Start with your property
Your PMS. Your guest relationships. Better connected.
Show us how your property works today. We’ll help you explore how Guest Sync Engine can bring your guest information into GuestEM—and discuss what’s next as our connector lineup grows.
Book a private demo